ABOUT

Miriam College is a premier women's college in the Philippines. Founded in 1924, Miriam College offers programs at the basic, tertiary, post-graduate and adult education levels.

The institution supports specialized centers engaged in curriculum development, research, community outreach and advocacy in the fields of social development, peace education, environmental studies and women’s empowerment.

  • Address : Katipunan Avenue, Loyola Heights Quezon City 1108 Philippines

  • Email Us : info@mc.edu.ph

  • Call Us : +63 02 930-MCQC (6272)

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Bachelor of Science in Business Administration

Miriam College is the Center of Excellence for Business Administration because we do not only produce graduates but marketing and finance professionals fully armed with business knowledge with local and international business exposures.

Majors in BS Business Administration

Marketing Management

The Marketing Management focuses on the challenges of marketing management in manufacturing and service industries: analyzing marketing environments, evaluating strategic alternatives and designing and implementing marketing programs. It covers marketing management along with related subjects in brand management, digital marketing, service marketing, advertising and promotions, marketing research and international marketing strategy.

Financial and Investments Management

The Financial and Investments Management focuses on the development of graduates with excellent decision-making, problem solving and analytical abilities to meet the demand for specialists and leaders in the financial sector. It touches on all areas of finance, including the valuation of real and financial assets, risk management, the trade-off between risk and expected return, and corporate financing policy. While primarily developing specialized financial skills, our students consider and evaluate different factors in making informed decisions for continued financial growth in an organization.

Why take Business Administration at MC?

The Department of Business Administration aims to prepare you for a dynamic career in business management – whether as members of large business organizations or as business entrepreneurs. The emphasis is on developing your analytical abilities to enable you to make sound decisions under new and varied conditions. Business, social, and environmental responsibilities are given special thrusts.

The program also aims to transform you into professional career specialists and decision-makers in the corporate world of the new millennium who are steeped in the principles of business as well as in the core values of Miriam College: truth, peace, justice and integrity of creation.

What Will I Study?

Career-relevant topics to be covered in your 4-year stay in the program include:

This course provides a comprehensive coverage of major topics in developing and implementing a market-driven approach to your business and marketing strategy. It requires the student to understand how a business creates, deliver and captures value and how to align the various activities deliver the right proposition to the right customers.
The course introduces the students to the multifaceted aspects of strategic financial management. Focus is on learning and developing strategic thinking and decision making skills in corporate and financial institutional settings using different strategic analysis techniques like SWOT and balanced scorecard. Course also introduces strategic capital expenditure and investment planning and valuation and decision making process.
This course evaluates the process of conducting research for improving decision making within an organization. It will bring together students’ theoretical and practical appreciation of how to identify and investigate business opportunities or problems as well as analyze data and conclude on the relevance of research findings.
This course assesses potential export and ‘product fit’ and the importance of products meeting the standards and cultural requirements of target countries. It deals with marketing concepts and tools, and explains effective marketing concepts and strategies to use to enter target markets. It examines pricing, transport and logistics, currency, documentation and insurance, and international law regarding contracts; and it gives a practical, helpful and comprehensive foundation into the requirements of successful import and export.
This course is about running the total business enterprise. It introduces theoretical concepts and frameworks useful in understanding the challenges and the environment in which the business operates, the direction the management intends to head, the strategic plans in getting the enterprise moving in the intended direction and the tasks of implementing the chosen strategy successfully.
This research course is an integrative approach that enables students to apply the principles, concepts, and techniques in finance through an investment research undertaking. The students are tasked to identify a publicly-listed firm, evaluate its performance over a period of three to five years, identify the growth, earnings, and risk potential, determine the intrinsic value of its common stock and come up with an investment recommendation on whether buy, sell, or hold the stock.
This course is the integration of all the different marketing courses. The main objectives of the thesis are to analyze present market situation of the chosen company with regards to its marketing management problem, analyze the market and develop marketing plan based on these results.
  • Total Program Units: 172 units
    General Education: 73
    Business Core: 39
    Major Concentration: 60

  • Standard Completion Time: 4 years

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CHED Center for Excellence

The Department of Business Administration is a designated Center for Excellence by the Commission on Higher Education (CHED). More Information >

Accreditation

This program has Level III accreditation from the Philippine Accrediting Association of Schools, Colleges, and Universities (PAASCU). More Information >

Career Paths
 

As a highly skilled and technically competent business professional, you will be prepared to impact the world in fields such as advertising, international business, finance and marketing. Career options include professions such as:

Financial Management

  • Bank Accounting Assistant
  • Bank Branch Managers
  • Cash Managers
  • Credit Managers
  • Comptroller
  • Financial Analyst
  • Finance Manager
  • Investment Analyst
  • Financial Consultants

Marketing Management

  • Brand Assistant
  • Brand Manager
  • Product Manager
  • Marketing Assistant
  • Account Manager
  • Advertising and Promotions Manager
  • Merchandiser

Where are our Graduates now?

 

Financial Management

  • Banking
  • Financial Institutions
  • Insurance Companies
  • Stock Brokerage

Marketing Management

  • FMCG (fast-moving consumer goods) companies
  • Banking
  • Business owners
  • Advertising Agency

Meet the Faculty

 

Brochure

Click the button to download the BS Business Administration flyer

BS Business Administration

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