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Miriam College is a premier women's college in the Philippines. Founded in 1924, Miriam College offers programs at the basic, tertiary, post-graduate and adult education levels.

The institution supports specialized centers engaged in curriculum development, research, community outreach and advocacy in the fields of social development, peace education, environmental studies and women’s empowerment.

  • Address : Katipunan Avenue, Loyola Heights Quezon City 1108 Philippines

  • Email Us : info@mc.edu.ph

  • Call Us : +63 02 930-MCQC (6272)

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MA Integrated Marketing Communication

With the evolution of technology, there are many ways by which you can market your brand. We now have social media, a platform which many consumers use as a source of information. The challenge for many businesses now is communicating their messages across various forms of media –this is where Integrated Marketing Communication (IMC) comes in.

Our Master of Arts in Integrated Marketing Communication Program offers an advanced and comprehensive program for aspiring Marketing professionals and business owners. Through this program, you will learn how to effectively integrate the different Marketing disciplines such as Marketing Research, Public Relations, Digital Marketing, and Advertising in order to propel your brand to success.

Why take up MA IMC at MC?

In addition to its strong curriculum and expert faculty members MC’s business administration program offers several key advantages:

  • Equips you with the latest global trends and tools in Marketing
  • Has a roster of faculty who are also practitioners and business owners
  • Complements subjects with top resource speakers and marketing experts who share valuable experiences with the class
  • Covers a comprehensive list of courses that allows students to learn about the different fields of Marketing: Foundations of IMC, Strategic IMC, Public Relations, Advertising, Statistical Methods, Interactive and Web Marketing
  • Provides applicable courses that give students real-world opportunities to practice their Marketing skills: case studies, IMC campaigns for companies that they own or work for, interactive and hands-on activities such as planning and implementing events, out-of-classroom activities such as interviewing experts and conducting marketing researches

What Will I Study?

Below are some of the topics and core courses that you will take:

This introductory course deals with the concept of Integrated Marketing Communication and principles and techniques of integrating all marketing communication elements to create and enhance profitable relationships with customers.
The core of IMC, this course will equip you with strategic IMC management principles and practices both from client and agency perspectives.
This covers quantitative and qualitative research methods, approaches and tools to understand the product/ service’s intended market segment, competitors, and the intended consumer’s perceptions and behavior toward the product/service’s marketing communication mix elements.
This course covers the philosophy, principles, and practices of public relations, publicity, and events management applied to Integrated Marketing Communication.
This course addresses the current needs of brands to reach the customers through online platforms. Topics such as planning and managing the use of Internet and mobile marketing will be covered.
  • Total Program Units: 40 units
    Core Courses: 13
    Major Courses: 15
    Electives: 6
    Thesis: 6

  • Standard Completion Time: 3 years

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