BACHELOR OF SCIENCE IN

Business Administration

As a CHED Center of Excellence, we produce marketing and finance professionals who are experts in the field of business administration. Our students are immersed in real life learning experiences, both in the local and international setting.

We offer three degree programs, BSBA major in Financial Management, BSBA major in Human Resource Management, and BSBA major in Marketing Management:

Financial and Investments Management

The Financial and Investments Management focuses on the development of graduates with excellent decision-making, problem solving and analytical abilities to meet the demand for specialists and leaders in the financial sector. It touches on all areas of finance, including the valuation of real and financial assets, risk management, the trade-off between risk and expected return, and corporate financing policy. While primarily developing specialized financial skills, our students consider and evaluate different factors in making informed decisions for continued financial growth in an organization.

Human Resource Management

Human Resource Management focuses on understanding of industry-relevant knowledge, skills and experience needed for a successful career in Human Resource. It broadens the knowledge of students on the types of strategic and operational issues that are likely to be encountered by HR professionals. It provides students with knowledge and abilities in workforce organization, job analysis, recruitment, compensation, training development, diversity and inclusion, legal provisions, and other labor concerns.

Marketing Management

The Marketing Management focuses on the challenges of marketing management in manufacturing and service industries: analyzing marketing environments, evaluating strategic alternatives and designing and implementing marketing programs. It covers marketing management along with related subjects in brand management, digital marketing, service marketing, advertising and promotions, marketing research and international marketing strategy.

Why take Business Administration at MC?

The Department of Business Administration aims to prepare you for a dynamic career in business management – whether as members of large business organizations or as business entrepreneurs. The emphasis is on developing your analytical abilities to enable you to make sound decisions under new and varied conditions. Business, social, and environmental responsibilities are given special thrusts.

The program also aims to transform you into professional career specialists and decision-makers in the corporate world of the new millennium who are steeped in the principles of business as well as in the core values of Miriam College: truth, peace, justice and integrity of creation.

What Will I Study?

Career-relevant topics to be covered in your 4-year stay in the program include:

Strategic Management

This course is about running the total business enterprise. It introduces theoretical concepts and frameworks useful in understanding the challenges and the environment in which the business operates, the direction the management intends to head, the strategic plans in getting the enterprise moving in the intended direction and the tasks of implementing the chosen strategy successfully.

Business Research Methods

This course evaluates the process of conducting research for improving decision making within an organization. It will bring together students’ theoretical and practical appreciation of how to identify and investigate business opportunities or problems as well as analyze data and conclude on the relevance of research findings.

International Business and Trade

This course assesses potential export and ‘product fit’ and the importance of products meeting the standards and cultural requirements of target countries. It deals with marketing concepts and tools, and explains effective marketing concepts and strategies to use to enter target markets. It examines pricing, transport and logistics, currency, documentation and insurance, and international law regarding contracts; and it gives a practical, helpful and comprehensive foundation into the requirements of successful import and export.

Investment Research

This research course is an integrative approach that enables students to apply the principles, concepts, and techniques in finance through an investment research undertaking. The students are tasked to identify a publicly-listed firm, evaluate its performance over a period of three to five years, identify the growth, earnings, and risk potential, determine the intrinsic value of its common stock and come up with an investment recommendation on whether buy, sell, or hold the stock.

Strategic Marketing Plan

This course is the integration of all the different marketing courses. The main objectives of the thesis are to analyze present market situation of the chosen company with regards to its marketing management problem, analyze the market and develop marketing plan based on these results.

Human Resource Transformation Plan

The course examines the impact of corporate and business strategy on Human Resources management. It stresses the importance of aligning human resources management policies and practices with organizational strategy. A strategic human resources planning is introduced and includes the following elements: Organisational strategy. HRM strategy, environmental influences on HRM, job analysis, HR management systems, forecasting supply and demand.

Total Program Units: 172 units
General Education: 73
Business Core: 39
Major Concentration: 60
Standard Completion Time: 4 years

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CHED Center for Excellence

The Department of Business Administration is a designated Center for Excellence by the Commission on Higher Education (CHED). More Information >

Accreditation

This program has Level IV accreditation from the Philippine Accrediting Association of Schools, Colleges, and Universities (PAASCU). More Information >

Career Paths

As a highly skilled and technically competent business professional, you will be prepared to impact the world in fields such as advertising, international business, finance and marketing. Career options include professions such as:

Financial Management