Bachelor of Arts in Communication

The Bachelor of Arts in Communication program immerses you in the multi-faceted world of communication through a diverse and dynamic curriculum. This is the foundation that will prepare you to become industry leaders, change agents, artists, and esteemed practitioners capable of profound impact in the field of communications.

Why take up Communication at MC?

Immerses students in the modern study of media production and management, creative advertising, public relations, marketing, and information and communication technology
Teaches theoretically-grounded subjects (such as Theories of Communication and Communication Research) that will give the necessary concepts to frame effective communication materials and to analyze various communication platforms and content that can impact individuals and society
Exposes students to real-world work environment
Involves students in marketing research to conceptualizing advertisements, planning a script to producing the actual story, and lay-outing to editing emphasizing on the power of the message in every output
Prepares students to understand that communication serves a higher purpose and that it must benefit communities and society.
Provides faculty as mentors to prepare students to be competent at work

What Will I Study?

Below are some of the topics and core courses that you will take as a Communication student:

Digital Media Production

Our digital media production (DMP) track is focused on four key production electives: Digital Imaging, Digital Filmmaking, Digital Sound Production, and Web Design.

Core Production Classes

Our production classes cover the diverse communication and media industry. We will equip you with the theoretical knowledge and practical skills in Theater Arts, Journalism, Radio Production, Television Production, Filmmaking, Public Relations, And Advertising.

The Essential Classes

The very foundation of expertise is starting with the basics. The subjects Introduction to Communication, Theories of Communication, Introduction to Communication Research, and Research Writing courses, we will teach you the nuances of interpersonal, group, mass, and computer-mediated communication.

Social Dimension Classes

You will be exposed to the social significance of communication through our Communication and Society, Gender and Communication, Media Law and Ethics, and Communication for Development courses

Total Program Units: 178 units
General Education: 97
Major Courses: 81
Standard Completion Time: 4 years

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CHED Center for Development

The Department of Communication is designated as a Center for Development by the Commission on Higher Education (CHED). More Information >

Accreditation

This program has Level IV accreditation from the Philippine Accrediting Association of Schools, Colleges, and Universities (PAASCU). More Information >

Career Paths

Because we have a generalist curriculum, a freshman who could be unsure about their future communication-related careers might just find their passions in life. Depending on your interest, there are a number of industries where you can find your future niche: